Duke Head Coach Jon Scheyer Hires Rachel Baker As Duke Men's Basketball's General Manager To Navigate Name, Image, Likeness

When you think about a General Manager what their role is you think in terms of working in professional sports like the NBA, WNBA!

You don’t necessarily think of them working in that role at the collegiate level!

Well, there is a first time for everything as Duke Head Coach Jon Scheyer has hired Rachel Baker as Duke Men’s Basketball’s General Manager to Naivete Name, Image, Likeness.

Why?

Because The state of college basketball is growing and changing at an exponential rate,"Rachel is a one-of-a-kind talent with unique experience that will provide our players and their families with an unparalleled resource and partner as we navigate new frontiers of college basketball together. Through her work in the NBA and at Nike, she brings nearly a decade of expertise in the business of basketball to our staff, as well as her gifts in relationship and community building, leadership development, and experiential marketing. We can't wait to see all she brings to our program in this newly-created position."
Before coming to Duke Rachel Baker worked 8 years at Nike 1 year in the NBA Baker led initiatives for sports marketing with a focus on transforming the culture of basketball and the athlete development journey. At Nike, she led grassroots partnerships and event strategy for Nike's Elite Youth Basketball League (EYBL), a staple program in the grassroots landscape focused on maximizing athlete potential. Her time at Nike also included the management of strategic initiatives between the footwear giant and NBA All-Star Kevin Durant, one of Nike's six signature athletes that fuel the brand's 80-percent share of the performance basketball market and WNBA and NBA athlete integration. While at While at the NBA league office, she served as the marketing and brand lead of a season-long task force in rebranding the WNBA and helped to introduce digital solutions to refresh the NBA All-Star Game and NBA Combine.

Rachel Baker had this to say about joining Jon Scheyer’s coaching staff!"I could not be more excited to join Jon Scheyer and the entire Duke Basketball family,"

"We're in the middle of such a transformative moment -- not only for Duke, but for the college basketball landscape -- and the chance to be part of it is the opportunity of a lifetime. Duke Basketball has remained rooted in honoring our storied history while writing the future of the game. I am humbled and honored to join this tradition and can't wait to get started."

“according to Stephen Wiseman’s article on newsobsever.com”